Bark & Co. announces BarkShop Live, where dogs can choose their own toys

May 20, 2016

In a press release dated May 17, 2016, Bark & Co., the company behind Bark Box, announced BarkShop Live, a week-long special running June 6-12 in Manhattan, The by appointment only “pup-up” shop will use technology for dogs to help their humans track what they really want to take home to enjoy.

BarkShop Live is designed for dogs, allowing them to play with unwrapped toys in an open, specially curated space that’s absent from shelves and packaged toys found at traditional pet stores.
As each dog plays, a high-tech vest talks with RFID tags in all the toys and a mobile app on the smartphone of the dog’s person. This will allow a human servant to see not only what their dog likes and loves but also dislikes. The app shares a recap of playtime and allows the human to simply tap and buy their dog’s favorite item, which will be shipped directly to their home.
Co-founder of Bark & Co. Henrik Werdelin stated

“Building a store for dogs takes more than slapping a bar code on a bone. BarkShop Live comes from our constant desire to know more about how our dogs see the world — and what makes them happiest.”

BarkShop Live works when the human buys a ticked and schedules a shopping experience for their dog. Every cent of their ticket’s price can be applied to products their dog loves inside BarkShop Live. Dogs show up with their human at their appointment time during the week-long experiment, where they play and test out the toys. The technology is put to use in figuring out which are favorites, as well as which toys the dog isn’t interested in. Humans choose the toys they wish to order, and BarkShop quickly delivers them to their home.

BarkShop Live will offer dogs full access to some of Bark & Co’s most popular toys that were designed in-house based on years of data gathered from shipping 25 million products from and BarkBox to dogs everywhere since the company began in 2012. You can check out some of the toys by clicking here. BarkShop Live began accepting appointments May 17 at BarkShop Live. Sign up now, as appointments are limited.


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